Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. We were two recently married society girls and people sort of felt sorry for us because we worked. A whole campaign was organized around the 100th issue which became a huge social media success. She started working when she turned 19 and married her high school sweetheart 15 years ago. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Before Pinterest and the internet, references came from books, museums and other sources. Im constantly evolving. Now, the only important thing for girls is not just looking good and getting married. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. SM: No. Sana and Safinaz are the most non-political and pleasant people in the field. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Its something that makes her day. [7] Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. SM: We are excellent multi-taskers. You need a strong and independent team with retail knowledge. Suddenly, change came when Karma, HSY and Maria B. came on the scene. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Sana has 1 job listed on their profile. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. When you have that kind of commitment, your product is naturally much better. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? ", "Plus, we encourage young designers," Sana adds on. You can never rest with retail. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. It keeps you on your toes every single day. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Women unnecessarily make themselves go through the guilt of not doing enough. Despite all her achievements, Shagufta is no stranger to self-doubt. But then someone else comes in and they start to take away your business and you wake up.". Retail is a very tough business and it will take a long time to become solid. SH: Contained maybe; but it is a big business. "Were not arrogant," Safinaz echoes the thought. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. "That was my baby. Among other things, her daily to-do lists also have son time during which she focuses just on her son. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. SM: Wherever there is a demand, there will be a supply. I do everything I tell everybody else to do. What went wrong and how can I correct it? You need to keep focusing on taking it forward. A: After prt are you contemplating another big project? Sana and I have no knowledge of retail; we are learning day to day. Sana Khan with Vishal Karwal. It has become her family and where she draws her strength from. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Sana Khan with Aashka Goradia. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Iqraa has her mother to thank for making her the enterprising person she is today. The statement came a day after . I am really excited by design because right now you have these tremendous school of kids coming out. But were from the first generation of fashion designers and we have outgrown the third generation. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. I had a lot of issues with the pregnancy. Design schools are another phenomenon; they are very good resources to find designers. "Our first ever show was a disaster; I remember Safinaz cried after it. We have a full return policy, which is something new in Pakistan. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Sana has been blessed with incredible support from her family, friends, and husband. He authored his memoir 'Truth Always Prevails' in 2014. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Men dont think they need to take of their skin but its just dirt and must be cleaned up! She doesnt use her phone much and takes a break from social media. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. After Shaguftas children got older, she switched back to a full time job. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Hashwani took to Instagram to confirm that she had tested negative for the virus. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Your focus changes once you become a mother. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. I come from a family of very hardworking women. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. She also loves spending time with her husband, we are one team, once a week we have date night.. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. It is important for me to create the right balance between the carrot and the stick. While she loves her work, Sehrs Miracle Moment is her set of twins. If a customer buys one of our products from another store, there is no guarantee they will refund your money. And be the first to get updates on discounts, contests, products & promotions! However, luck was not on her side and she failed to find a job. calling the social media . "Of course we do," says Sana. . Salih Kalangan Umat Dunia. @thuglife No. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Why are you asking a racist, I want to ask her?". It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? SM: With bridals and light evening wear. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. But the industry has won accolades and made fashion shine. This is standard practice. Celebrity News Coronavirus Pakistan . What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. For the best experience on our site, be sure to turn on Javascript in your browser. Its very involving and you have to be on top of your game. In Pakistan, any business owner could actually run an IDP camp I think! Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Binas Miracle Moment was the first time she saw her name on a billboard. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Thats rare in the cut throat industry she operates in. You have to keep on innovating," Safinaz says with absolute clarity. Our lawn business has been going for the last six years and it is galloping now. Karachista is Pakistan's top news, entertainment, music fashion website. SH: Profitability is something we will definitely see. Hashwani took to Instagram to confirm that she had tested negative for the virus. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. They respect me a lot., For this young artist, financial independence is of utmost importance. AURORA: How do you perceive SANA SAFINAZ as a brand? They took the concept of designer lawn to another level. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. The passing percentage was 1% and Shagufta managed to get through it in 4 years. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. "We have great resources, a great CEO, a great fashion head. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. March 24, 2020. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. In lawn you can take a legal route because theres too much money involved. If you can dream it, you can do it.. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. This is how fashion creates jobs. In fact every day there are moments of weakness. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. From designing, printing, production, campaign planning and even marketing, it is all done in-house. A: How did you start? Mehrs children are her little miracles. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. We need to delegate and have younger people work with us. May be they will in future. She started working when she turned 19 and married her high school sweetheart 15 years ago. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. SM: In this business PR is very important. Its not about money, its about usefulness., Bina is all about self-care. We provide you with the latest breaking news and videos straight from the entertainment industry. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Sana Hashwani. The day they published their 100th issue was a major miracle moment for her. When youre older you shrug it off and say, so what if missed the first step whats the big deal? We have just entered the prt field and it is a tremendous challenge. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. She advises other young girls to do the same, and to not be bothered by the opinion of others. SANA HASHWANI: We love both the business and the design aspect. "I flew into Karachi on Sunday from London. Good for them. With experience, they have learnt how to deal with people, customers, and compensations. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. This is a time when most of them are bored, disgruntled or struggling. Having said this, you have to be hands on if you want a successful business. SH: We will; with prt and lawn we have already done it. Whats with the fair stuff? Complexion should not matter. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. SH: Not at all. Being a mother is hard work. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. But we know we have to be resilient and go for it. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. I felt like quitting at that moment. We are going to be at this for some time. Tomorrow is my daughters 7th birthday and the first day of a fashion week. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. The next one I do, I will do with a gallery. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. "It does, but you have to rise above it," responds Safinaz. Here one has to nurture and build teams which understand the brand. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Also find news, photos and . March 23, 2020 March 23, . I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. SH: It made us a household name. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Abroad retail is massive. SH: Its the nature of the business. She did not have a plan B for her career and the only option she had was to switch to commerce. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. SH: The entirely on our own is no longer something to take pride in. I also do wall art, pen and ink drawings, and have also done a few low key shows. LIMITED. We broke into different avenues and levels which is why we sustained our position.". News Desk. Even now, patients are doubtful of a female surgeon till they get to know and trust her. Her salon is her second home and a safe zen place for her clients. Join Facebook to connect with Sana Hashwani and others you may know. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 I am the face of bridal. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. I consider myself a work in progress. Sanas journey began as a student in New York. Theyre going to trust Mohsin. The coronavirus test report of Sana Hashmi and her family members is negative. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. More and more girls now want to do something of their own and put their education to use. Included on the apparel side is the brands latest venture in retail. But along with their sense of evolution, its also their attitude that has dictated their success. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. Such a time too, passes.. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. According to her, hard work and dedication always pay off. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Now, Paperazzi is on its 160th issue and the pressure is on. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. SH: I dont know. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Anugerah. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. My work brings about so many positive changes in me. SH: The growth is so tremendous, you cant think about any other business. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Thats why Sana Safinaz today has a very young dynamic.". SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Your children are your extension, something tangible that you leave behind in the world. Its cheaper than lawn, so we will hit another dynamic in the population. They have become huge! We have always gone into things by telling each other that we could do it, and we made a success of it. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Clothes mean nothing until someone lives in them. We are a tiny business, for me it felt super uber cool to have my name up there. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Sometimes getting it all done is really hard. But its not just their achievements which make them so inspirational, its their attitude.