Bob Uecker being Bob Uecker. Levering: On the air a couple of years ago, he was talking about an exhibition game that they played in El Paso where he dyed his hair, and they put eye black in his hair. He appeared in a number of humorous commercials, most notably for Miller Lite beer, as one of the Miller Lite All-Stars starting in the 1980s. "When I played baseball I got death threats all the time--from my mother." -Bob Uecker. Hall of Famer Bob Uecker receives Legion 'Good Guy' Award Its not like a bunch spawned from Vin Scully. Usinger's started their association with Bob Uecker in 1995, when he first voiced their commercials during baseball radio broadcasts in Milwaukee. And that story somehow morphs into him singing the song, El Paso, and singing the lyrics about a gal named Felina in a cantina. (1976 -. Bob Uecker Miller Lite Beer Commercial 1988 - YouTube Provus: In every story, someone incredible was there. His mother, Mary Schultz, was born in Michigan and had a brother, Bernard, who played professional baseball in the Tigers' organization.