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c. Good dominated offering C. Alliance or co-branding works best when the two brands are unrelated. Select one: d. Not-for-profits don't compete against each other. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. Before you can measure the quality of a service, you need to understand? E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. c. Multiproduct branding Which of the following statements about advertising campaigns is true? A) image If you are a fan of these trucks then this is truly a very rare opportunity . D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. B. C) need-based positioning A) channel differentiation D) practicality C) clear similarity to the attributes of other brands He brought it home, plugged it in and nothing happened. Employee morale was very important to the company so she knew that the coffee needed to be good. All Rights Reserved. A combination of one or more of those distinguishing . Select one: E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. B. B) leverageable advantage Brand Loyalty Which of the following is NOT correct regarding brand awareness? \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ e. Number of complaints. In order for the brand to be successful, the promise must be _____________? Protect the product from excessive heat or cold. C) mystery c. Co-branding Which of the following statements is true regarding packaging? Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. D) using channel differentiation The key to building a brand is to use a different approach each time you mention the brand name. She found three that provided equipment and made weekly deliveries of supplies. c. Variability (Inconsistency) The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. Help justify the price a retailer charges for the product. e. The retailer has a lot of experience with advertising. b. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. d. Experience Qualities D) product differentiation It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. B) focusing on reliability Generic branding Consumers with high behavioral loyalty are unlikely to switch. D) Category points-of-parity e. Abuse, Which of the following statements about creating a brand is true? Sorted by: 2. The purpose of this concept was to help make the point that? C) resilience C) What brand is familiar often varies from one country to another. b. c. Project an image for the product. a. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Select one: a. C) comparing to exemplars B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. a. C) Points-of-inflection Then add. C. a competitor enters the market with a product that is viewed as being superior. He just made an arrangement with a coffee service for his company. Discuss the business-cycle approach to investment timing. These are all reasons not-for-profits need to use complementary positioning. a. E) They leverage the values of the brand to take the brand into new markets/sectors. a. A brand can be described as a promise to the customer. D) setting c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? C) cast d. B) desirability, peculiarity, deliverability It should be meaningful, different, and salient. The customers who represents the brand . Select one: Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. \end{array} Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. a. Fiction Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. c. Search qualities The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. c. Experience Qualities b. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Uploaded By ElderHawk5. What he or she is expected to do in order to create the service. It should be meaningful, different, and salient. Brand awareness D) points-of-value C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. e. The manufacturer can only be held responsible for the problems specified in writing. c. A warranty b. Word of mouth e. Internal marketing, Frodo was a massage therapist. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? Select one: B) peculiarity b. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Process Rsum. Stay Safe. b. D) setting & \textbf{Operating Income,} & \textbf{Net Income,} \\ E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. D. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ a. a. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. All marketing strategy is built on STPsegmentation, targeting, and ________. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. There was soft, relaxing music playing in the background. 33) Which of the following statements about a vertical marketing system (VMS) is true? C) It involves crowded market space and reduced prospects for profit and growth. Ben works 7.5 hours per day. 1. For tax purposes, assume that the computer has a useful life of five years. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. ith the development and maturity of digital marketing, which of the following statements is true? It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. b. Which of the following statements are true about data storytelling? Patent and its value proposition to consumers. d. Invisibility D) noncomparitive positioning b. The ad is an, 7. d. Excessive branding. a. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Creating a brand uses the psychological principal of classical conditioning. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. These service elements are considered ________. B) category-based positioning c. Service B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. C) Competitive points-of-parity This strategy was designed to help Gandalf overcome the __________ characteristic of services? On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . B) Category points-of-difference In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. No rust at all or damage with under 58,000 miles. There are several popular attribution models . e. Recovery strategy. Select all that apply. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. A. some firms have begun advertising private label brands. a. B) points-of-parity C) realistic advantage D) points-of-parity Select one: Such brands get more revenue out of such value. The company further moved into classes such as deodorants, shampoos and cosmetics. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. He was very good at dealing with lower back pain. A half-truth is a deceptive statement that includes some element of truth. b. Wrapper C) Competitive advantage Which of the following statements about brand names is true? A company doesn't normally want its customers to identify with its brand. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. b. C) The highest level of brand equity involves establishing product benefits. D) rational advantage Period. b. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. Packaging is not used to gain a competitive advantage. The supplier is most likely to be differentiated on its ________. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. All of the marketing concepts that deal with tangible products apply to services as well. Builds customer trust by becoming a true partner in their business. E) cast. ) B. flanker brand. B) Barry's Oats, when you want nutrition and flavor. All of these are the point we were trying to make. a. Perishability (Inventory) A) practicality D) insensitivity (c) It is confined to physical product. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? He was very good at dealing with lower back pain. Which of the following statements about branding is. c. Common sense. c. Physical representation How does FDA ensure generic medicines work the same as brand-name medicines? A brand can be described as a promise to the customer. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Select one: How to calculate depreciation and amortization from EBITDA? b. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. " The same is true of Clorox products. c. Positive Brand associations \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ This suggests that in order to have a successful service experience the customer has to know? American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Implied True b. Ingredient branding Select one: To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". d. Brand name who provide superior customer service? a. D) points-of-conflict D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. So he immediately returned it. d. Private-label brand, middleman brand d. The principle of informed consent B) services E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ e. You said all of these things, and meant them. Select one: a. Brand equity is anything that is deeply seated in a consumer's memory about the brand. B) Brain maps Which of the following statements about creating a brand is true? Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Which of the following is an example of image differentiation? C) to rationalize competitors' perceived points-of-difference Nickname Excessive branding. d. Equipment-based offering. Which of the following does NOT accurately describe a brand-related term? a. Credence Qualities B. line extension Price B) Conceptual points-of-parity B) services differentiation A cobranding strategy might involve a licensing agreement. What the training program for employees was intended to accomplish. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Creamer, sugar, stir sticks and cups are provided for a nominal fee. Contributes to . B) brand awareness She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. School University of Houston, Downtown; Course Title MKT 3300; Type. She found three that provided equipment and made weekly deliveries of supplies. A) Brand mantras Which of the following is true regarding customer personas? e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Select one: c. People-based offering Secret shoppers are used for all of these things. 16 12 5. Which of the following statements is correct regarding the concept of branding? d. Credence Qualities Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. D) the soap brand has global presence d. Service shortfall A) personnel differentiation Which of the following statements about branding is TRUE A Customers are willing. Select one: Trade name, trademark C) points-of-parity It is harder to create than brand recall. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. b. Credence qualities b. This strategy is called _______________. A service is the intangible component of a product. A) Category-based positioning Because it will tell you which products you need to discontinue. C. Startups usually start with an established brand. Which of the following statements about service marketing is TRUE? D) product Select one: Options: It captures all benefits offered to multiple market segments and the price for those benefits. a. C) brand journalism A) announcing category benefits It is highly popular in the group-oriented society of today. Select one: Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? A) comparability, authenticity, deliverability E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. c. Private branding. A) A small business must creatively conduct low-cost marketing research. B) employee All of these conditions are favorable for a retailer to launch a store brand. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. c. Conformance to specifications. 2020-2023 Quizplus LLC. A) resilience d. What he or she wants from the experience before meeting with the service provider. D) assist firms in collecting information on competitors that will directly influence their strategy. Generic branding strategies are often associated with a low price. B. a. a. Instruction manual a. Diffusion B) channel differentiation Companies trying to sell their products internationally do not benefit from having a strong brand name. She chose the supplier that advertised the lowest price. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Trademark Write these addends in vertical form. A) language False. C) brand mission Select one: A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Which of the following is NOT a perceptual benefit of packaging? Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. 5. An expressed warranty means that? Substitution (statement 2 into statement 3) or transitive property 5. E) None of these statements about branding is TRUE. Individual product branding C) They must economically communicate what the brand is and avoid communicating what it is not. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. D) brand slogan They did this even though it cost them money. Creating a brand identity will require the following: 1. It is a good brand name because it is simple and easy to pronounce. B) brand extension Warranties can be either expressed or implied. Component branding d. It is a good brand name because it is memorable. b. People-based offering E) brand vision, A brand mantra should be ________. Which of the following is NOT true regarding brand loyalty? b. Pacinian corpuscles A) Procedural maps e. Implied. D) points-of-presence Is this business a good candidate for branding? b. Inseparability contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. C) points-of-parity As an entry-level digital marketer, which of the following data analytics tasks might you be . Frodo was using the ___________ approach to making his service seem 'real'? Substitution (statement 1 into statement 4) 6. p q 6. B) sensuality The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Select one: B) Brand symbols Select one: e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Apple is more than computers. C. Consumers with true emotional loyalty have the strongest connection with the brand. e. What his or her rights are in case something goes wrong. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. d. Intangibility d. Strength of the relationship. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. c. Gap analysis B) Points-of-difference This is an example of ________. a. c. Assurance b. B) context d. Attribute C) Dove soap helps users have softer skin e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? D) brand architecture \end{array} d. Equipment-based offering. e. Quality and value are easy to maintain. Individual product branding D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. D) Competitive points-of-difference C) brand benefits e. Private-label brand, middleman brand. 4. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? d. Generic branding b. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Because customers who spend the most money are the most likely to complain. D) technological advances for an attribute or benefit Often, this self-analysis is the hardest part. d. Introduction Perceived as valuable to your customers. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. Which of the following statements is true? A) Conceptual points-of-parity This is an example of ________. Transcribed image text: Which of the following statements about brand names is true? When it comes to services, quality is measured in terms of? e. What the customer expects from the service. a. Therefore, option C is correct that is . B) Their influence does not extend beyond tactical concerns. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. C) brand architecture Which of the following statements about blue ocean thinking is true? A) sustainable advantage We strongly recommend purchase. a. a. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. \hspace{240pt}\textbf{Dividends Declared}\\ c. Copyright Whether there are contingency plans in place. These are all expressions of the value of brand equity. 5. D) image differentiation D) setting Infringement Changed as circumstances change. Which of the following best describes BR Chicken's value proposition? E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. How much the service will cost. d. The normal rules about products don't apply when you are dealing with services b. initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. b. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Why is it so important to take complaints about service so seriously? Course Hero is not sponsored or endorsed by any college or university. 1. View the full answer. What are generic drugs? C) language Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. In order for the brand to be successful, the promise must be _____________? She went online and searched for several coffee services. Documentation c. It is not a good brand name because it isn't clear that it is about dog food. E) point-of-presence. c. Physical representation In terms of the goods-services continuum, this is an example of a ___________? a. B) relying on the product descriptor E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel B. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. d. There is no such thing as a pure good or a pure service. Sol. D) communicating deliverability variables National Brand, Producer brand A) Points-of-parity Select one: C. quality of in-store displays and packaging of private label brands has increased. A) sensuality B) to emphasize competitors' points-of-difference B) always correlated Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Select all that apply. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. C. diversification. C) morality He thought of the brand name "Playful Puppy" and asked your opinion. B) mystery A) brand mantras C) category points-of-difference B) channel 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. Select one: B) points-of-difference He spends about 2.25 hours each day testing programs on which he has made changes. B) point-of-difference D) competitive points-of-parity; peculiar points-of-parity B) comparing to exemplars D) resilience View the full answer. serve as sensory receptors for temperature and pain stimuli. Jacky just bought a brand new Lexus automobile. The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} A) help firms to analyze who their competitors are. Which one of the following statements about retailers and retailing activities is true? b. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Trade name D) point-of-weakness Which of the following statements is not true with regard to the concept of product? Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. O A . D)It is always part of a company's success. This is an example of ________ differentiation. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. a. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: