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Walker said: "To me they are destroying an icon. I had the distinct feeling that he felt that Damon was meant to drive, Nigel and I were meant to write, and he was the only one meant to talk! You can cut the tension with a cricket stump. As accident-prone as some of his heroes, he frequently bestowed what became known as the Murray Walker Kiss of Death when, having noted how well a driver was doing on his way to the chequered flag, the competitor would then retire or crash out of the race. Plans for the huge SmartParc development on the former Celanese site, which will create around 5,000 jobs, received a major cash boost. His greatest hits were printed on T-shirts and coffee mugs. Welsh tenor Wynne Evans is best known for advertising: Go Compare . It was this eccentric gift that made him a priceless asset. Hmm, pasta! Murray exclaims, as an increasingly vexed Hill corrects him. Then an executive at McCann Erickson, the worlds largest advertising agency, who had heard Walkers motor racing commentaries, offered him a job with the companys automotive account and doubled his salary to 2,000 pa. Two years later, in 1959, he joined the London advertising agency Masius and Fergusson and stayed with them for the rest of his career. Meanwhile in his free time, and encouraged by Geoff Duke, who rode for the famous Norton marque, Walker had become a competent trials rider on his own 500T Norton, winning a gold medal in the 1949 International Six Days trial at Llandrindod Wells. Walker made his name in the 1950s commentating on motorcycle races, particularly the annual Isle of Man TT, and the BBC regarded him as a potential all-rounder, something of a new Richard Dimbleby. He was a man for whom nobody in F1 had the slightest animosity. (Read the full story here. Would the same event work online? The 78-year-old voice of Formula 1 denounced the new slogan, "Pleasure You Can't Measure", as "wishy-washy and meaningless" - although he denied he created what became arguably Britain's most recognisable advertising slogan. Long after his retirement, at the Abu Dhabi Grand Prix, a boat would dock in Yas Marina calling itself the HMS Murray Walker. Long before he forged his celebrated BBC partnership with James Hunt, he was an advertising executive, developing slogans that would stand the test of time. We may then apply our discretion under the user terms to amend or delete comments. Have a safe and productive April and I look forward to catching up again next month. After the war he was promoted to technical adjutant with the BAOR Royal Armoured Corps training section at Belsen (by then shorn of its death camp) in the rank of captain, and demobbed in 1947. When motocross was succeeded by rallycross (with souped-up saloon cars instead of bikes), Formula Ford and Formula 3, Walker was again the man at the television microphone. (Read the full story here.). Coined the advertising slogan, "Fresh cream cakes naughty but nice! In many ways, Graeme Murray Walker who died on Saturday aged 97 was born to his role. His father, Graham, was a talented motorcycle racer who later held a microphone. Several functions may not work. It is his back-story, quite apart from his on-air miscues, that cements Walkers place in folklore. August1859 saw what is recognised as the worlds first advertising slogan appear in print - Beechams Pills: Worth a Guinea a Box. A graduate of the Royal Military College at Sandhurst, Walker commanded a Sherman tank in the Battle of the Reichswald during World War 2 and later in life he would surprise viewers, and racer Derek Bell who accompanied him in one part of a documentary on his life, with his adroit handling of tracked vehicles. Forgot your CaneID or password? In April 1944 as a second lieutenant, Walker joined the Royal Scots Greys, saw action commanding a tank at Arnhem, and in February 1945 crossed the Rhine into Germany. In 1941 while waiting to join an Army tank regiment, he won a scholarship to join the Dunlop rubber company at its headquarters at Fort Dunlop in Birmingham, and learned the business from the inside while living in digs. He did myriad broadcasting jobs for the BBC, notably in the British Touring Car Championship from 1969, the Macau GP, rallycross (where he befriended Jensons dad, John Button), rallying and motocross, before commentating from the British GP in 1976, going fulltime in 1978. With Mike Hailwood he co-authored The Art of Motor-Cycle Racing (1963). During the 1980s he was paired in the commentary box with the laconic former World Drivers Champion, James Hunt, an arrangement which Walker found increasingly frustrating; he did not admire Hunts laid-back approach, dishevelled T-shirted appearance and what he considered his dissolute lifestyle. Murray Walker. He remained not just a firm fan of the circuit, but a fiercely passionate defender in the battles it faced in the future. It's all about your brand. Listen back to his F1 commentaries and you can hear, amid all the hysteria, the care with which he enunciated every syllable. From 1980 to 1993 he had a very successful relationship with colour commentator James Hunt, though he did not always approve of the former world champions timekeeping and private life, which often shocked not just Murray, but his loyal wife Elizabeth whom he had married in 1959. Most of those present knew this corner of the Ardennes forest solely through the noise of Formula One engines, but Walker remembered a time when it had been ablaze with shot and shell. syndicate did it was ruled that any reasonable person would realise that the ad was a joke, "You'll wonder where the yellow went, when you brush your teeth with ", "Motion and emotion" (French car manufacturer), "You hum it son I'll play it" and "Can you ride tandem" are His father, Graham Walker, a works rider for the Norton motorcycle company, had been an Army despatch rider in the Great War, was obsessed with motor cycles, and raced them successfully in Britain and in Europe, often watched by his admiring son. heraldscotland.com is tackling this problem by allowing only subscribers to comment. Registered in England & Wales | 01676637 |. The very finest Scotch Whisky of a great age. ), So, to borrow a phrase from Murray, if all goes to plan, this summer should be all systems Go! Murray Walker in January 2009. "Live well for less", "Schhh you know who" (William Franklyn), The 'cool dude' cartoon character Fido Dido has used since the early 1990s to advertise We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse. These are ad slogans to choose from: Reach out and touch someone. Community Forum Software by IP.Board, Historical Research, in memory of David McKinney, This is not recommended for shared computers, Back to Historical Research, in memory of David McKinney. Some 70 years of exposure to loud engines and age-related hearing problems left Walker with impaired hearing in both ears. Mercedes roll the dice with the W14 as they bid to return to title-winning ways but will it pay off? And they benefited from advertising? Get involved in exciting, inspiring conversations with other readers. As ever, the team here at Marketing Derby have been working tirelessly to promote and support all the great things that are happening in our city. Get involved in exciting, inspiring conversations. He became known for his foot-in-mouth Murrayisms and his catchphrase Unless Im very much mistaken which he often was. (Read the full story here. But it proved such an instant success that it led to Walkers 24-year career of travelling the world, covering Formula 1 live at 39 circuits in 20 countries, all on top of a demanding day job as an advertising executive. Go!. His autobiography, Unless Im Very Much Mistaken, appeared in 2002. he was an advertising executive, developing slogans that would stand the test of time. A number of racing drivers referred to his early career in advertising and I thought I should share my experience of working with him in the creative world during the mid-60's. Joining Masius, Wynne-Williams as a graduate in . The product was Trill bird food, a massively profitable brand at a time when virtually every home had a budgerigar and Trill dominated the market. The best slogans and taglines do three things: Grab shoppers' attention Keep the brand top-of-mind mind for later buying decisions Communicate a competitive advantage and value proposition Done right, company slogans become as integral to the brand as the logo and brand name. "Opal Fruitsmade to make your mouth water!" One of the slogans created by motorsport commentator Murray Walker when he worked in advertising. Sadly, he passed away last month at the ripe old age of 97. Jun 9, 2014 - Real cities need REAL slogans. gives you flowers, that's " (Faberg body spray), "Made in Scotland from girders" (soft drink), Johnny Vegas (as Al) and the Monkey puppet, most famously associated with PG Tips, first appeared in ", "(a finger of) is just enough to give your kids a treat", Children's breakfast cereal, advertised by Klondike Pete and his mule Pardner, Drinks brand, advertised in the 1980s and 90s by the actor Rutger Hauer, Advertised by its employee Howard Brown, from 2000, Advertised as "the mild cigar"; adverts used Bach's, " stays sharp to the bottom of the glass" (lager brand), "Bringing your home to life" (furniture store Coronation Street sponsor, Was he an account, or copywriter, or something else? Walker also lamented the decline of the Grandstand programme during the 1990s as the BBC ceded coverage of a string of sporting events to ITV and the satellite channels. Comments Off on John Ayling: Murray Walker, Trill budgie food and me. You can watch for yourself here. Oh no he isnt! That advertising slogan was often attributed to Murray Walker - yes, the same Murray Walker who had a career in advertising but also went on to become a Formula One commentating legend. Quality you can trust. (Read the full story here.). Walker was an assiduous student of form, mixing with riders and officials in the paddock before the off, then taking up his position with the microphone, often in a windswept commentary box open to the elements. In 2000, a merger brought them into the GlaxoSmithKline (GSK) fold, with the Beechams name still used to sell over-the-counter cold and flu remedies as the brand endures. UpForWhatever.com. He couldnt keep away, however, and began broadcasting special F1 programmes again part-time in 2005, with appearances on the BBC, Channel 4 and Sky Sports F1. Posted by: Staff Updated on September 3, 2022. Such was his passion that even Murray Walker's infrequent mistakes were endearing. It reminded me of the time when he and James had once nearly come to blows when James had grabbed the mic and refused to hand it back to him during one grand prix commentary. Mars is a cracking product.". One of the most famous slogans in history is easily the Go to work on an egg line, used by the United Kingdoms Egg Marketing Board in the 1950s and 1960s as part of a campaign worth more than 12 million, which included a series of TV adverts starring the comedian Tony Hancock and actress Patricia Hayes. It's a slogan often credited to racing commentator Murray Walker, but although he was involved with it as the then-account director for advertising firm Masius and Ferguson, he didn't come up . How do you split a string between letters and digits in Python? For here was a man whose career spanned champions from Juan Manuel Fangio to Lewis Hamilton. No wonder he liked to describe himself as a Middle England 007. On a Friday, in 1966, Murray recalled a meeting with one of the account group teams to spend the weekend considering a major issue on one of our brand leader products. In 2016, when Hans Stuck drove a replica of his fathers famous Auto Union C-Type up the hillclimb at Shelsley Walsh, a small group of us raised a glass to the venue as the place where Murray had started his career with a mic in hand in 1948. Its pizza, Murray!. According to his autobiography Murray spent most of his advertising career on the management side. So, why am I going on about Murray and Mars Bars? But he did admit to coming up with the equally famous jingle: "Opal Fruits - made to make your mouth water" among others. Normally held during MIPIM and the glamorous surroundings of Cannes, on the French Riviera, this event too was held online due to the postponement of the annual international property investment show because of Covid. He had greater success in motorcycle trials, however, particularly in the International Six Days Trial where he won a gold medal, and the Scottish Six Days Trial in which he received a first-class award. Please review our, You need to be a subscriber to join the conversation. Please contact us with your news, views and comments. A Gannett Company. ), Meanwhile, further afield, plans for a new Lidl Bottling Plant at Foston a 50 million investment were confirmed. Here he managed individual accounts for some of the firms whoused the agency and eventually became a partner in the business. His first public radio broadcast was made at that years British Grand Prix at Silverstone, where he watched from Stowe corner. Email this Business. Away from two wheels, Walker made his mark in the advertising world, where he continued to work long after his commentating career had taken off. He cheerfully confessed to never having read a non-motorsport book or listened to a symphony. In terms of the live element of work, live and play, aside from the ongoing progress being made at our major new ressie schemes, such as Becketwell, the Nightingale Quarter and Castleward, March brought us an interesting story about plans for the former tax office in Agard Street, called Northgate House. If you have a complaint about the editorial content which relates to Walker took over Formula 1 commentary from the experienced but comparatively sedate Raymond Baxter. Want a ticket? Eventually he joined the 58th Training Regiment of the Royal Armoured Corps as a trooper and was later commissioned as an officer cadet and trained with 115 Troop RAC at Sandhurst. Slogans created in the 1930s for brewer Guinness (still cranking them out in 2001, with lines such as "good things come to those who wait") have also lasted the course. Sadly, he passed away last month at the ripe old age of 97. Leonard Rossiter and Joan Collins, "Original and Best" (Kellogg's breakfast cereal), "For men who don't have to try too hard" (men's fragrance brand), Advertised by Harry Enfield in the 1990s with the phrase "This bloke's a nutter", "I'm only here for the beer"; " works wonders", Father sang on the R. White's "I'm a secret lemonade drinker" ads, 1994 (after appearing in "that dress"): Liz Hurley became the "face" of, Homepride's chief flour grader, created 1965, Kellogg's breakfast cereal: advertised from 1952 by Tony the cartoon Tiger, with the slogan Digital Advertising. Im happy to say that Marketing Derby provided support to both SmartParc and MEG Group (the firm behind the new bottling plant) in their investment decisions and continues to help them bring their plans to fruition. I work in advertising as well and I'm just extremely curious to what position Murray filled in. This account already exists. His passion and enthusiasm for the sport was infectious. Coined the advertising slogans "Opal Fruits - made to make your mouth water" and "Trill makes budgies bounce with health"; also named the Vauxhall Ventora - a 'sporty' version of the Victor . Hey guys, I came across an interview that said Murray Walker worked in advertising. BBB Rating & Accreditation. Under the rebrand, the bars will fall in weight from 65g to 62.5g but will stay priced at 29p - the same as in 1988. (shampoo, 1980s), "Eight out of ten owners said their cats preferred ", "The appliance of science" (1980s Italian manufacturer of domestic appliances). Sign up for exclusive newsletters, comment on stories, enter competitions and attend events. I would love to be out on the track instead of them. I look at them with envy. -- Murray Walker, We all make mistakes, but when I made mistakes there was no filter between me and the consumer. -- Murray Walker, I was often in the pit lane the noise was indescribable and I've no doubt that is why my hearing was affected. -- Murray Walker, Andrea De Cesaris, the man who has won more Grands Prix than anybody else in the history of Grand Prix racing without actually winning one of them. -- Murray Walker, Somebody said once 'Follow the money' and that is what it is all about. -- Murray Walker, It all comes down to money. -- Murray Walker, I want to say so much more than I have time for. -- Murray Walker, Nigel Mansell is the last person in the race apart from the five in front of him, Motor racing can never be totally safe and it never should be in my opinion., IF is a very long word in Formula One; in fact, IF is F1 spelled backwards., There are seven winners of the Monaco Grand Prix on the starting line today, and four of them are Michael Schumacher., We now have exactly the same situation as we had at the start of the race, only exactly the opposite., I don't make mistakes. Graham Walker was a font of the richest wisdom for his son, as a leading motorcycle racer who had weaned him the addictive thrill of speed, taking the 15-year-old Murray to Donnington in 1938 under the shadow of impending war. I was very fond of my father, and he was very fond of me, he told Radio Fours Kirsty Young in 2014, his voice cracking. It's a lap record., With half the race gone, there is half the race still to go., And this is the third place car about to lap the second place car., Unless I am very much mistakenI AM very much mistaken!, Jenson Button is in the top ten, in eleventh position., Either the car is stationary, or it's on the move., And the first three cars are all Escorts, which isn't surprising as this is an all Escort race., I didn't see the time, largely because there wasn't one., I'm a frustrated driver. Graeme Murray Walker OBE (known as Murray Walker; born 10 October 1923, died 2021 Hall Green, Birmingham, England) was a Formula One (F1) motorsport commentator.For most of his career he worked for the BBC, but when it lost the contract for F1 coverage to the company ITV, Walker continued his commentating there.He was famous in the United Kingdom for his very . The ABE was followed by another important Marketing Derby event that took place in March the Derby City Embassy. Africa, on Christmas Day 2014, Meerkat village near Moscow, featured in a 2011 campaign home to meerkats Maiya, Yakov, Vassily, and